​Now at the helm as President and CEO of the Winnipeg Blue Bombers, Wade has proven himself a gutsy leader who found success through sheer determination, creativity, and teamwork. His extensive entrepreneurial successes include Pinnacle — which he co-founded with Dale Driedger in 2002 — Elite Performance Training Centre, Elite Sports Injury Centres, Booster Juice franchises, and co-authoring “You Want Me To Do What!?” – Understanding Workplace Expectations. 

A highly sought-after keynote speaker, Wade is best known for his lively approach to delivering valuable, timely information that positively impacts business and life. In 2007, he was recognized nationally as one of Canada’s Top 40 under 40, and in 2009, he was named a Prairie finalist for Ernst and Young’s Entrepreneur Award for his work at Pinnacle. In his early days as a Winnipeg Blue Bomber, he outperformed his competition, endured through 11 Canadian Football League seasons, achieved Special Teams and All-Star honours, and ended his career as an inductee into the Blue Bomber Hall of Fame in 2011. 

Wade’s achievements define his commitment to developing organizations and people dedicated to excellence, growth, and success. His accomplishments are the direct result of hard work, team empowerment, innovation, and his principal belief: great people create great organizations. Above all, Wade is a proud hockey and soccer dad who is inspired by his son each and every day.