Begin a rewarding career in Business Development with a strong focus on lead generation and outbound engagement. In this role, you’ll connect with prospective clients through primarily warm outbound calls driven by referrals and marketing initiatives, qualify opportunities, and move leads through the next stages of the sales process. Working within a tech-focused environment, you’ll represent software solutions while building strong client relationships. This is an excellent opportunity to grow your sales career with a stable, company-owned organization that supports ongoing development and advancement.
WHY WORK WITH THIS COMPANY?
This role offers solid long-term growth potential within a supportive and established team. Based on-site in the Winnipeg office, you’ll gain hands-on experience in a fast-paced business development environment. The position includes all Canadian statutory holidays and two weeks of paid vacation annually, with eligibility for the company benefits program after a three-month probation period. It’s a great opportunity to build your skill set and develop within the organization.
YOUR RESPONSIBILITIES
*Identify and engage key decision-makers in operations across small, mid-sized, and large organizations to build a strong pipeline of leads.
*Conduct outbound prospecting through phone, email, and social media, leveraging tools and web traffic insights to qualify opportunities.
*Reconnect with existing prospects and customers to generate new and repeat business opportunities and transition qualified leads to the sales team.
*Maintain high activity levels, including consistent outbound calling and follow-ups, to achieve monthly lead generation targets.
*Promote and drive attendance for digital workshops and user conferences by engaging prospects and existing clients.
*Create and deliver monthly outreach content tailored to prospective and current customers.
*Respond to inbound inquiries, providing clear and compelling information about products, features, and upcoming events.
*Utilize structured messaging to communicate value propositions and key benefits effectively.
*Assess prospect needs through targeted qualifying questions to identify fit and opportunity.
*Guide prospects through next steps by scheduling meetings or registering them for virtual sessions.
*Accurately document and manage prospect information within the CRM system.
*Consistently exceed lead generation goals by taking initiative and supporting broader sales efforts.
*Manage and maintain LinkedIn content and engagement to support brand visibility.
*Analyze survey data and report on marketing performance metrics to inform strategy.
WHAT WE’RE LOOKING FOR
*Demonstrated experience in telemarketing or similar sales/customer service roles within a software environment
*Consistent success in achieving lead generation targets through outbound calling
*Strong communication and presentation abilities
*Driven, resilient, and results-focused mindset
*Familiarity with QMS or ERP systems
*Native English speaker with strong verbal and written communication skills
*Post-secondary education in marketing or business considered an asset
